Common Solutions for European and American Companies Applyin
Direct Filing through a Local IP Agency
Foreign companies can file trademark or patent applications directly in China by engaging a certified local IP agency. This ensures compliance with Chinese legal and procedural requirements, offers access to native-language support, and helps navigate complex administrative steps more efficiently.
International Application via Madrid or PCT System
For trademarks, companies can file through the Madrid System (administered by WIPO), designating China as one of the target countries.
For patents, applicants can use the Patent Cooperation Treaty (PCT) route to enter the Chinese national phase within 30 months from the priority date. This method is often used to coordinate multi-country filings while deferring local costs.
Trademark/Patent Portfolio Management through a Strategic Partner
For companies with long-term plans in China, working with a reliable IP firm to manage a full IP portfolio—including renewals, oppositions, enforcement, and monitoring—is essential. This approach offers not just registration, but continuous strategic protection and brand defense in the Chinese market.